Grace Chandler Baldwin

What you write matters.


Hi, I'm Grace. I'm a copywriter who can help your business shine.

Every company, product, initiative, whatever, has a unique history behind it. 

My goal: to help you tell it in the most kick-ass way possible. 

Read more about me. 


Make what your customers find online useful.

47% of buyers see 3-5 pieces of content before engaging with a sales representative.

57% of salespeople believe buyers are getting less dependent on them during the buying process.

Only 29% of people want to talk to a salesperson; 62% will consult a search engine. 


In short:

The customer-to-salesperson dynamic is changing.

Instead of talking to your team, your potential customers might be making all of their buying decisions online. And if your written material isn't persuasiveengaging, and thought-out, you might be missing out on some potential purchases. 

That's where a good copywriter comes in. They'll work hard to make sure that those pieces of content that people find online are high quality, interesting, and goal-oriented.  


6 Ways That I Can Help You.

Given that shoppers are more reliant on words now than ever before (hello Internet age), you want to make sure your words stick. That's where I come in. I offer a variety of services to help make sure that your story gets heard loud and clear. 


webpage writing

Your website is the first impression many get of your company. Make sure it stands out...and is SEO friendly. 



Got a new product you're dying to tell your email list about? I can help captivate your audience and make them come running. 


company names and taglines

It's all the the name. If you've got a cool idea floating around in your head but don't know what to name it, look no further.



press releases

More goes into a press release than you think. How do you really want your company to be represented?



What makes an advertisement really good? Attention-grabbing headlines and creative thought. 



Did you know that companies with 16+ blog posts per month receive 4.5x more leads than those with 0-4 posts?


Why me?

You might be wondering why you should choose me as your copywriter...and I don't blame you. The market is saturated and you have a lot of options. 

I like to get to know my clients. Though I'm professional and get shit done, I also want to know when your birthday is so I can send you a card. I understand that you've devoted a ton of time to your product or service. And I want to help the world get to know it a little bit better. 

When you work with me, expect a lot of communication. I want to get into the nitty gritty of what you're selling, and I want to make sure that I understand everything I can about it. 

Some questions you might get from me:

  • Who is your target audience? What are their dreams?
  • What problem are you solving?
  • What's your goal for the company?
  • What about your product do people complain about?
  • What makes your clients so happy they want to cry?
  • What's your tone of voice?
  • Who can I talk to about your service?

...and many more. I have a checklist. 

And if you're worried about my ability to write, don't. I love writing in all forms, and have been perfecting the craft since I wrote The Case of the Bank Burglary in the 3rd grade.

Overall, I think I'm a pretty good choice. And I'm not just saying that. 



Years of experience

From HR and recruiting to meditation and baby monitors, I've covered a lot of ground.



Years of native English speaking

I'm an American currently living in Amsterdam. 



Thousand words written daily

Practice makes perfect, right?

Clients include


Purr Traffic


Pink Pangea

My Kitchen Pantry

The Green Temple



Premier Signs

Colby College

The Conscious Club

Unsheathed Reviews


Aya Tea


Sea Going Green



June 2017

Grace is a learning machine...her copywriting, ability to learn are both excellent.

Deepak Shukla | Pearl Lemon



June 2017

Does great work! Would gladly always higher [sic] for PR content.

LWS | Upwork