What You Write Matters.
Imagine that your business is like a vegetable garden.
Just like your business needs customers to thrive, your plants need to absorb air, water, and nutrients into their roots.
This absorption is like the sales of your product and marketing process—it CONNECTS your customers to your product or service.
Now, this absorption will happen naturally. But farmers often till the soil to bring bring oxygen into the ground and create pathways for absorption. Over millennia, they've discovered that this helps their crops grow faster and healthier than not tilling.
You know what else does that in the natural world? An earthworm.
These little bugs burrow deep under the topsoil, creating tunnels for water and air to reach the roots. The churn the soil, mineralizing the nutrients and making it easier for your plant to eat. This is why farmers see them as a BENEFIT to their land.
A good copywriter is like an earthworm.
Copywriters make it easier for your customers to connect with your product. They do this through written materials like brochures, websites, blog posts, emails, and more.
And you know what? These written words are important. Especially in the digital age.
Instead of talking to your team, your customers are making all of their buying decisions online. And if your written material isn't persuasive, engaging, and thought-out, you might be missing out on some potential purchases.
Just take a look at some statistics:
47% of buyers see 3-5 pieces of content before engaging with a sales representative.
57% of salespeople believe buyers are getting less dependent on them during the buying process.
Only 29% of people want to talk to a salesperson; 62% will consult a search engine.
This is where a good copywriter comes in.
They will dig deep into your company's communications, creating content that connects your customers to your product or service.
They'll work hard to make sure that those pieces of content that people find online are high quality, interesting, and goal-oriented.
That translates into more customers, more sales, and more money for you.
6 Ways That I Can Help You.
Given that shoppers are more reliant on words now than ever before (hello Internet age), you want to make sure your words stick. That's where I come in. I offer a variety of services to help make sure that your story gets heard loud and clear.
Your website is the first impression many get of your company. Make sure it stands out...and is SEO friendly.
Got a new product you're dying to tell your email list about? I can help captivate your audience and make them come running.
company names and taglines
It's all the the name. If you've got a cool idea floating around in your head but don't know what to name it, look no further.
More goes into a press release than you think. How do you really want your company to be represented?
buying guides and affiliate links
Need content that helps sell something through an affiliate link? I've got your back.
blogs and social media
Get 4.5x more leads just by keeping a corporate blog. I can help write it and the accompanying social media.
You might be wondering why you should choose me as your copywriter...and I don't blame you. The market is saturated and you have a lot of options.
I like to get to know my clients. Though I'm professional and get shit done, I also want to know when your birthday is so I can send you a card. I understand that you've devoted a ton of time to your product or service. And I want to help the world get to know it a little bit better.
When you work with me, expect a lot of communication. I want to get into the nitty gritty of what you're selling, and I want to make sure that I understand everything I can about it.
Some questions you might get from me:
- Who is your target audience? What are their dreams?
- What problem are you solving?
- What's your goal for the company?
- What about your product do people complain about?
- What makes your clients so happy they want to cry?
- What's your tone of voice?
- Who can I talk to about your service?
...and many more. I have a checklist.
And if you're worried about my ability to write, don't. I love writing in all forms, and have been perfecting the craft since I wrote The Case of the Bank Burglary in the 3rd grade.
Overall, I think I'm a pretty good choice. And I'm not just saying that.