AI is still an under-utilized resource in the education industry, but that won't stay the same forever. EDIA strives to empower educational publishers with agile content designed with the future in mind.
The Work: Content marketing and copywriting
At EDIA, I work as a content marketer and a copywriter. I write blogs and landing pages, manage and engage on social media, and am helping build a brand presence.
15,514+ words of content (and counting)
233.5% increase in Twitter impressions (and growing)
EDIA's content strategy is a mix of inbound and outbound marketing efforts. My role centers around the first two stages of the buyer's journey.
At EDIA, we develop blogs that are both directly relevant to our target audience's questions, but also pieces that are relevant to a slightly broader audience.