Conceptual project for Get a DAM Bike, a bike rental service in Amsterdam.
Concept: Create A Business That Meets the Needs of Amsterdam Tourists
Get a DAM Bike isn’t like any other bike-rental company in Amsterdam. The company offers plain looking bikes to tourists for short and long-term rentals in a cost effective and, more importantly, unobtrusive manner.
Get a DAM Bike’s brand personality is bold, unashamed, and decidedly Dutch.
poster for Amsterdam Centraal train station
Get a DAM Bike isn’t for anyone. It’s for young people who want to experience Dutch culture as authentically as possible—without sticking out like a sore thumb as a tourist. Instead of having a fleet of bright yellow or orange bikes that loudly display their company name, Get a DAM Bike takes a more subtle approach. They offer their clients simple, everyday bicycles without any branding—the same kinds of bicycles that Dutch people use every day.
Get a DAM Bike is for travelers, not tourists. Their audience is young, vibrant, and highly interconnected through social media.