How ttagz ranked on Page 1 a week after launching their new website.
The quick version:
The client: ttagz is a UGC tool that helps small marketing teams get more content from their users. Instead of begging customers to dance on TikTok, ttagz lets marketing teams exchange content for rewards.
The challenge: ttagz’s product has recently gone through a Renaissance — and the team needed an updated brand and website to reflect the changes in direction.
The solution: I helped ttagz create a brand messaging guide that took their messaging from “all over the place” to “focused”.
The results: ttagz launched their new website, and within a week they were already on Page 1 of Google for their target keyword. 🚀
The longer version:
Like many SaaS businesses, ttagz — a UK-based MarTech startup — likes to move fast.
What started as an app a few years ago has since turned into a high tech, AI-enabled product designed to help small marketing teams do big things.
The only problem? After a few years of developing the product, learning about the market, and finding a better fit for the tech, it was time to update the positioning, messaging, brand, and website to reflect the changes.
“The old website was so confused. I’d written part it. My business partner had written part of it. We’d had another guy come in and write some of it. Even my girlfriend had helped out. We’d had too many hands come in and touch the website, so things were all over the place.” - Will Yates, co-founder of ttagz
After deciding to overhaul the brand, website, and product design, ttagz hunted for copywriters, designers, and developers who could help with the process.
In the past, they’d worked with writers from Upwork, but were never happy with the final product. “Everything always felt transactional,” said Will, co-founder of ttagz. “We always seemed to be one of several other clients for these writers.”
“We decided that if we were investing in a new website anyway, it was time to invest in professional copywriting. We wanted to work with someone who was established, and who wasn’t juggling a million other products.”
After searching on LinkedIn and interviewing a few writers, ttagz decided to work with me. “Out of all the writers we interviewed, Grace seemed to be the one who could capture our personality best,” said Will. “Other writers felt really stiff — but we wanted something fun and quirky.”
I helped ttagz organize their messages and voice in a brand messaging guide. Then, we turned it into quirky, fun web copy that ranked in Google.
ttagz signed up for a brand messaging intensive with me, which included a brand messaging guide and two pages of website copy.
We kicked off the project with a 90-minute deep dive call with Will and James (the two co-founders) and Farah, ttagz’ marketing lead.
After making sure I understood the product and the direction ttagz wanted to go, I went and created a custom brand messaging guide for the team. The guide outlined:
ttagz’ positioning
Key competitor categories (and what to say about them)
Longer company description
LinkedIn and Instagram bios
What to say about ttagz’ unique features
Key value themes
Brand archetype
Mini brand voice guide
Brand voice moodboard
“The brand messaging playbook was great. We were so happy with what she produced. It was clear she understood us and our brand.” - Will Yates, co-founder of ttagz
The ttagz brand voice needed to be charismatic, vibrant, and confident.
Once the strategy was approved, I used the brand messaging guide to create quirky, fun copy that reflected ttagz’ new product…but also highlighted their personality.
The results: "She captured our very essence and translated it into clear, captivating content.”
ttagz was tickled about their new website copy. But they also loved that it was effective. Within a week of launch their website was already ranking on Page 1 of Google for their target keyword, and traffic was starting to trickle in.
With a new website, new messaging, and a verbal identity that clicks with their target audience, ttagz is excited about what’s to come.
”Our brand technology is really fun, and now our voice reflects that quirkyness. We now have content that we can be proud of that fits our young, fun brand.”
Figure out what you want to say, then amplify it with a creative brand voice.
Reach out today, and let’s build a brand messaging strategy you love.
