This is what it all comes down to.
Here’s a collection of some stuff I’ve been working on lately.
Brand voice and creative direction.
UserEvidence had an established brand voice, but there was zero documentation around it. I reverse-engineered what they had, documented it, and helped them scale it across agencies and internal teams.
Testpad is expanding its marketing team — and they needed help with documentation to do it. We’re on a retainer, but I started with a brand voice guide to capture their essence and make it scalable.
Pdftools needed help re-vamping their home page for conversions and clarity. We made it more technical, more interesting, and easier to understand.
ttagz is a UGC tool that completely rebranded this year. I helped them define a quirky brand voice and re-write the core pages of the site.
Web copy
Messente: Had the honor of redoing the entire Messente website.
UserEvidence for Customer Success: Included voice of customer research, wireframing, copy, and design direction.
UserEvidence + Reference Management Tools: Research, wireframing, copy, and design direction
Red Bourbon repositioned this year and needed a new home page to reflect the change in audience, offer, and focus.